Howdy, I am Cole Roberts and Good Guy Deodorant started as a personal problem while I was an undergrad at Texas A&M. I needed a natural deodorant that actually worked for me.

After personally testing over 40 different formulations (because yes, I am stinky), I finally landed on one that was both effective and made entirely with natural ingredients.

Now, as a graduate student pursuing entrepreneurship, Good Guy is my first venture and a reflection of what I believe in: a future where the products we use every day come from nature, not synthetic chemicals. I’m proud to share something that was born right here in Texas and built with care from day one.