Howdy, I am Cole Roberts. I am a senior at Texas A&M, an avid hunter, coffee enthusiast, and I stink.

I started Good Guy because I’m tired of the junk big deodorant companies keep pushing—fillers, preservatives, and ingredients you can’t even pronounce. I believe in a more holistic approach to taking care of your body. You should know exactly what you’re putting on your skin.

Every Good Guy product is made with clean, natural ingredients—nothing fake, nothing hidden. I personally test everything on myself before it ever makes it to the shelf.

I hope these products turns your stank into great.